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| Chris Bernard Michigan, Ohio, Kentucky, Tennessee, Wisconsin, Indiana, Illinois, Texas, Arkansas, Oklahoma, Louisiana, Kansas, Missouri, Iowa, Nebraska, South Dakota, North Dakota User Experience Evangelist http://www.designthinkingdigest.com Chris Bernard is a passionate design professional experienced in linking the value of design to business and measurable objectives. Chris' mission as a design professional is to apply and facilitate the principles of contextual research, cultural, human, physical, and social factors to the products, services, and systems that he develops in cross-functional and cross-disciplinary teams. Chris Bernard is currently a User Experience Evangelist for Microsoft. Chris works with the software design and development community and business to communicate and provide insight on the importance of user experience in software design and its connection to the myriad of digital and physical consumer and business touch points. Before joining Microsoft Chris was a creative director and competency leader in one of IBM's centers for e-business Innovation. Previously, Chris has served as a designer, design director, and strategist for companies such as Accenture, Blue Cross Blue Shield, Gatorade, and the NCAA and began his design career as a motion graphic artist designing and animating rich media for broadcast and interactive media-based applications. Chris has also worked with Fortune 100 customers in the automotive, consumer electronics, and manufacturing industry bringing over 14 years of expertise in design, consulting, strategy, business frameworks, design research, analysis, synthesis, planning, and implementation. Chris attended the University of Iowa where he received a B.A. in film production, film theory, and communications science. He received an M.S. in Marketing Communications from the Stuart Graduate School of Business and a M.D.M (Master of Design Methods) from the Institute of Design. Both of these schools are affiliated with the Illinois Institute of Technology. Chris is currently an adjunct lecturer at the Institute of Design and has published articles on design thinking and practice in International Design Magazine. Chris regularly creates customer specific white papers, analysis, and reports on the value of design and innovation to the enterprise, user observation methods, and on how technology can enable growth and value. |